Fanta LTO flavor; Dragon Fruit Zero Sugar.
For months, we teased Fanta fans through hints on Twitter and Instagram posts. We finally revealed Fanta’s secret new flavor through a trivia game on Twitch.
CD: Daniel Cobb
ACD: Andrey Ter-Grigorian
AD: Leah Hale
CWs: Jake Tannery, Ian Holmes
Animation Partner: Protokulture
AD: Leah Hale
CW: Ian Holmes
I created Fanta/Dragon themed Gifs for Fanta fans to engage with during the twitch reveal.
I also made dragon-themed teaser posts that they shared on Twitter & IG to get Fanta's audience excited and curious before the big reveal, including one that dropped on fathers day.
Agency: Havas