#WTFanta

Fanta had a mystery flavor that they wanted consumers to guess, and speculate over, from QR codes on the bottles, to the mysterious old school glitch aesthetic, they wanted to keep people guessing. And that is how the "What The Fanta" campaign was born. We created excitement through many teaser posts on IG, and ultimately by using an 8-bit video game played by 4 popular social media streamers on Twitch. The level that was won revealed the mystery flavor.

The Flavor reveal

CD: Daniel Cobb
AD: Leah Hale